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JR Cleaning & Sons: quotes that ask the right questions

Services
Web design, WordPress, SEO
Lead
James Knowles
Timeline
2026, ongoing
Website
jrcleaning.org
The finished JR Cleaning & Sons website

The brief

JR Cleaning & Sons is a family-run cleaning company in Evesham. They have been cleaning homes, offices and rental properties across Worcestershire, Gloucestershire and Warwickshire for nearly 15 years, with their own DBS-checked team rather than subcontractors.

Their old site held them back in two ways. Every new service or change to a page needed a developer. And one enquiry form for every job meant each lead started with a round of emails to find out what was actually needed: the service, the size of the property, how often.

They wanted a site they could run themselves, enquiries that arrived ready to quote, and a way to win more work from the estate agents who already recommended them.

What we did

  1. Service pages the team builds themselves

    Every service is built from 17 ready-made sections, such as steps, FAQs, reasons to choose them and image blocks, which the team adds and reorders in WordPress without touching code. Area pages for Evesham, Worcester, Cheltenham and the Cotswolds give each town its own page in local search.

  2. A quote form that asks the right questions

    A three-step quote wizard: the service, then the property, then contact details. Choosing a service changes the questions that follow, with services as cards and size and frequency as quick taps, so every enquiry arrives with what is needed to price the job.

  3. A bonus programme for estate agents

    Estate agents sign up as partners, refer customers or book cleans themselves, and earn tiered rewards. Tiers update automatically every day from each branch's bookings, and every enquiry from the quote form joins the same jobs list, so JR can see which referrals turn into work.

  4. A private account area for every partner

    Each estate agent branch and school JR cleans for has its own account area. Partners request cleans against real availability, see jobs on a calendar or in Outlook, and download the photo report from each clean. Jobs sync to the cleaning team's Connecteam rota.

  5. Built to outlast the design

    The partner platform runs as its own plugin, and redirects and site-wide settings as a must-use plugin, so the partner records and the search rankings survive any future redesign.

  6. Monthly SEO

    Since April 2026, ongoing search work on local terms such as domestic, office and carpet cleaning in Evesham, with a report in their client area every month.

The result

  • +121% Enquiry forms in October compared with September, 31 in October
  • 2× Monthly page views, from 241 to 478, June to October 2026
  • 13.8 → 10.3 Average position in Google search, June to October 2026

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