Articles by James Knowles

Practical guides on building, running and growing a website, from James Knowles and the Ramosa collective.

Latest articles

10 articles

Keeping a WooCommerce store with hundreds of product variations easy to shop

Above 30 variations, WooCommerce changes how product pages work. What goes wrong at scale and how to keep large variable products fast and easy to buy. James Knowles · 3 Nov 2026 · 3 min read

When a Shopify theme isn’t enough: signs you need a custom app

Some requirements can't be met in a theme however clever the Liquid. The signs to look for, and why a custom app is often smaller than you'd expect. James Knowles · 27 Oct 2026 · 4 min read

Shipping native ES modules without a bundler behind Cloudflare

Native JavaScript modules let you skip the bundler, until a CDN serves a stale import after a deploy. A 40-line build step that versions every import. James Knowles · 20 Oct 2026 · 4 min read

ACF flexible content that lets clients build pages without breaking the design

Flexible content can give editors real freedom and keep the design intact, as long as each layout is a finished component rather than a box of styling controls. James Knowles · 17 Oct 2026 · 4 min read

Building a Shopify App Proxy on Cloudflare Workers

An App Proxy gives a Shopify store a real back end on its own domain. Here's how to verify the signature, structure the Worker and deploy it safely. James Knowles · 17 Oct 2026 · 4 min read

Why your caching plugin keeps serving old CSS after a deploy

You deploy a CSS change, clear the cache, and nothing changes. Usually it's a cache you didn't know you had. How to find it, and how to stop it happening again. James Knowles · 17 Oct 2026 · 4 min read

Building a multi-step quote form that changes its questions as you go

A quote form that asks the right questions for each service, driven by data rather than hard-coded logic, and still works without JavaScript. James Knowles · 17 Oct 2026 · 4 min read

Never trust the browser: re-checking prices on the server in a Shopify form

If a form's price is worked out in the browser, the browser can change it. The pattern I use: show an estimate, then work the real price out again on the server. James Knowles · 13 Oct 2026 · 4 min read

WordPress 6.9 moved global styles to the footer: why your dequeue stopped working

Since WordPress 6.9, classic themes get global styles at wp_footer and have them hoisted into the head, so the usual dequeue runs too early. Here's the one-line fix. James Knowles · 6 Oct 2026 · 4 min read

Shopify’s B2B for All: what it means if you sell wholesale

Shopify's native B2B is now on every plan. What you get, where it stops, and how to choose your next step if you sell wholesale. James Knowles · 7 Apr 2026 · 2 min read

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