Shopify has opened its native B2B features to every plan, from Basic to Advanced. Company accounts, pricing catalogs, net terms and quick reorders used to need Shopify Plus. If you sell wholesale on Shopify, or have been putting it off, that changes where you should start.
Here’s how I’d think about it. Prices and limits are as announced in April 2026, so check Shopify’s current plans before you decide.
What you now get on every plan
- Company accounts and locations, with role-based permissions
- Up to three B2B pricing catalogs, through Markets
- Quantity rules, with minimums, maximums and price breaks
- Net terms and payment reminders
- Draft orders that become invoices
- Reorders, PO numbers and quick order lists
- Shopify Flow automation with B2B objects
For a business taking wholesale orders by email or spreadsheet, that’s a real step up, with nothing extra to pay.
Where the native tools stop
The limits show up as your wholesale side gets more complicated:
- Pricing: three catalogs, assigned by Market rather than by individual company, so per-customer pricing needs a workaround.
- Sales reps: reps work through limited draft orders in the admin, not a proper portal.
- Quotes: there’s no built-in quoting.
- Bulk orders: buyers can’t upload a CSV, so volume orders go through the storefront.
- Discounts: anything beyond draft orders needs an app or custom code.
Three sensible routes
| Your situation | Start with |
|---|---|
| A handful of wholesale accounts on similar terms | Shopify’s native B2B on your current plan |
| Many accounts, reps, quotes or customer-specific pricing | Your current plan plus a specialist B2B app, such as SparkLayer, or a custom app |
| Multiple stores, custom checkout logic or very high traffic | Shopify Plus, from around $2,300 a month |
Plus is no longer mainly a B2B decision. It’s about checkout control, multiple stores and scale. If B2B is your only reason for looking at it, compare the alternatives first.
How to decide
- Write down how you take a wholesale order today, step by step.
- Mark the steps the native tools can’t do. Those are your real requirements.
- Work out your transaction costs on B2B orders, because fees vary by plan and by how you take payment.
- Start with the native tools if nothing on your list is a dealbreaker. You can add to them later.
Most merchants should try what’s now included before paying for anything else. The time to add a specialist app or custom build is when you can name the job the native tools can’t do.